Client: Globalstar Inc.
Project Type: Executive Brand Video
Date: Nov-Dec 2024
Location: San Diego, CA
Cost: $4,500
Project Overview
About Globalstar
Globalstar is a leading provider of satellite-based asset tracking, IoT solutions, and messaging services worldwide. With cutting-edge technology and a strong industry presence, they continue to innovate in the wireless communication space.
Challenge
Amid widespread media coverage of Apple's $1.5 billion investment in Globalstar, the company needed to craft messaging that highlighted its own brand identity, value, and long-term vision beyond this high-profile partnership. The challenge was to ensure that Globalstar’s industry leadership, technological advancements, and independent strengths remained at the forefront, rather than being overshadowed by external investment narratives.
Project Goal
With the appointment of Paul Jacobs as CEO, Globalstar needed a high-quality video to introduce his leadership vision, reinforce the company’s ongoing success, and highlight their new N53 Spectrum license. The goal was to build trust with stakeholders, attract industry partners, and position Globalstar as a leader in wireless innovation.
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Strategy & Creative ApproachList Item 1
Concept Development
• Focus on Paul Jacobs’ leadership journey and his vision for Globalstar’s future.
• Emphasize Globalstar’s industry success in satellite communication and asset tracking.
• Incorporate a strong call to action, inviting viewers to engage with the brand.
Creative Approach
• Storytelling: Blended a personal leadership perspective with industry credibility.
• Visual Style: Professional, clean, and modern, aligning with Globalstar’s corporate branding.
• Messaging: Balanced technical insights with an accessible, engaging narrative.
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Production Process
Pre-Production
• Location: Filmed on-site at Globalstar's San Diego office in Canyon Ridge Technology Park.
• Script & Interview Prep: Developed script for Paul Jacobs and provided teleprompter
• Set Design: We transformed a conference room into a professional, branded interview space using the existing furniture with strategic branding elements. To achieve a polished yet inviting look, we balanced natural daylight with studio lighting and removed clutter, ensuring a well-lit and executive-style setting.
Filming & Technical Details
• Camera Setup: Two-camera setup for dynamic angles.
• Lighting: Soft, professional lighting for a polished look.
• Audio: High-quality microphones to capture crisp dialogue.
• B-Roll: Captured footage of Globalstar’s operations, employees, and physical products.
Challenges & Solutions
• Challenge: Needed to maintain a balance between technical details and engaging storytelling.
• Solution: Used clear, concise messaging and strong visuals to simplify complex concepts.
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Post Production & Editing
Editing Approach
• Structured narrative: Opened with Paul’s background, transitioned into Globalstar’s success, and concluded with the call to action.
• Visual Enhancements: Added text overlays, company branding, and motion graphics to reinforce key messages.
• Music & Tone: Selected a confident yet inviting soundtrack to match the brand’s personality.
Final Video Deliverable
• Primary Video: 2 minute CEO brand video
Results
Client Feedback
“Video Pro San Diego helped us capture exactly what we wanted—Paul’s leadership vision, our company’s strengths, and the excitement around N53. The video was professional, engaging, and well-received.”
Engagement
• Used in internal communications and investor meetings to drive engagement
Business Outcomes
• Strengthened Globalstar’s brand positioning in the wireless industry.
• Helped initiate new partnership conversations with manufacturers.
• Used as a key marketing asset for future presentations and meetings.
Key Takeaways & Future Opportunities
What This Case Study Demonstrates
• A well-produced executive video can enhance brand trust, industry leadership, and engagement.
• Strategic storytelling and professional visuals help clarify complex technology for an audience that already has a foundational understanding of the industry.
• High-quality video serves as a valuable tool for corporate messaging, investor relations, and reinforcing Globalstar’s position.
Next Steps with Globalstar
• Follow-up video focusing on Two-Way Satellite IoT Solution.
• Additional partner success stories or case studies showcasing Globalstar’s impact.
• Ongoing content strategy to reinforce thought leadership in the industry.
Looking for a high-impact video to showcase your brand or leadership? Get started with a Free Project Quote!
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