If you're planning a conference in San Diego and need professional video coverage, understanding the costs involved is essential. Whether you need a full event recording, highlight reel, live streaming, or speaker sessions, the price varies based on factors like event length, crew size, equipment needs, and post-production requirements.
At Video Pro San Diego, we’ve filmed dozens of conferences, capturing key moments with high-quality video production tailored to each event’s goals. This guide will break down the key cost factors so you can plan your budget effectively.
Table of Contents
Understanding what goes into the cost of filming a conference can help you make informed decisions when planning your event, establishing a budget, and selecting the right video team. Here are the key factors:
Half-Day Conferences: We assign a leaner crew with minimal setup, ensuring efficiency while maintaining quality. Travel within the San Diego area is included, and short shoots typically do not require additional meal or lodging considerations.
Full-Day Conferences: A larger crew and more extensive equipment are required. We plan for meal breaks and ensure coverage transitions smoothly across different sessions. Extended coverage may involve staggered shifts for videographers to maintain focus throughout the day.
Multi-Day Conferences: Logistics become more complex with lodging, transportation, and per diem costs factored in. For multi-day events, we coordinate accommodations in advance, arrange for backup equipment, and plan for rotating crews to ensure consistent coverage.
2. Video Style & Deliverables
Different types of conference videos require varying levels of equipment, videographers, and skill:
Live Streaming
Live Streaming is probably the most complex - and expensive - style of video to shoot. To stream your conference live requires specialized equipment beyond standard video recording setups as well as additional crew.
Highlight Reels
A well-crafted highlight reel tells the full story of the event in an engaging and visually compelling way. Achieving this requires more than just recording random clips—it involves capturing the essence of the event from start to finish.
Full Presentations
A full recording of conference presentations provides significant value to both attendees and event organizers.
Interviews & Testimonials
Capturing high-quality on-site interviews and testimonials requires careful attention to lighting and audio to ensure professional results.
Sizzle Reel
Town & Country Resort, San Diego
Conference Interview (no audience)
San Diego Convention Center
On-stage Interview
Mission Bay Resort, San Diego
3. Production Crew & Equipment
Number of videographers required.
It’s crucial to have multiple videographers for longer events or conferences with simultaneous sessions to ensure comprehensive coverage. When an event spans multiple days or features multiple presentations occurring at the same time, a single videographer cannot be in all places at once. By deploying a team of skilled professionals, we can capture keynote speeches, breakout sessions, panel discussions, networking events, and audience interactions without missing critical moments. Each videographer is assigned to specific locations, ensuring smooth transitions between sessions and consistent video quality. Additionally, having multiple cameras allows for dynamic, multi-angle footage that enhances the storytelling aspect of the final product. This approach not only provides a complete record of the event but also ensures high-quality content for marketing, training, or future promotions.
Type of cameras, lighting, and microphones used.
Specialized equipment plays a significant role in determining the cost of event video production. Different types of events require specific cameras, drones, lighting setups, and microphones to ensure optimal quality. For instance, panel discussions and roundtable talks often require multiple high-quality microphones, such as lavalier or boundary mics, to capture clear audio from all speakers. If a venue lacks built-in sound systems, we may need to rent additional microphones and a mixer to ensure balanced audio levels. Similarly, low-light venues or large stage productions may require extra lighting to maintain a professional look, adding to equipment and setup costs. High-end cinematic cameras or multiple camera angles enhance video quality but also increase post-production complexity and costs. These factors contribute to overall pricing, but they are essential investments to deliver professional, polished results.
Additional crew for multi-camera setups, live switching, or real-time monitoring.
Multi-camera setups and live streaming add complexity to event video production, requiring additional crew members to ensure smooth execution. When using multiple cameras, each operator must manage framing, focus, and camera movement to capture different angles, such as wide shots of the stage, close-ups of speakers, and audience reactions. A director or technical producer is often needed to coordinate these shots in real-time, ensuring seamless transitions.
For live streaming, additional crew members are required to handle real-time video switching, audio mixing, and troubleshooting potential technical issues. A dedicated streaming technician manages the broadcast, ensuring stable internet connections, encoding settings, and platform integration. Unlike standard event recordings, live streams require immediate problem-solving, as there are no second chances to fix mistakes. This need for specialized roles increases labor costs but ensures a professional, engaging live production without disruptions.
4. Editing & Post-Production
Basic vs. advanced editing (graphics, animations, branding).
Every professionally produced event video should include basic editing to enhance clarity, engagement, and overall polish. At a minimum, this covers:
These essential edits ensure that even a simple event recording looks professional and is ready for immediate use.
At Video Pro San Diego, we include one revision round with every project quote to ensure that the final product meets the client’s expectations. However, certain editing requests beyond the scope of the original agreement may incur extra charges. These include:
Any changes in deliverables or additional editing requests will be provided with a new quote, which must be approved by the client before we proceed with the additional work. This ensures transparency and helps manage expectations throughout the editing process.
Speaker recorded live w/slides integrated into editing
The Bishops School, San Diego
Speaker b-roll recorded, edited with voiceover and graphics
GoBeRewarded Podcast Studio, Vista
Separate Room Interview
Alila Marea Beach Resort, Encinitas
5. Location & Logistics
Venue considerations, including lighting and sound challenges.
Large events are often noisy environments, making it difficult to capture clean audio for candid interviews without a dedicated, quiet space. Background chatter, music, and announcements can make it nearly impossible to isolate a speaker’s voice, even with high-end microphones. For example, if we’re filming interviews in the middle of an expo hall, even directional microphones will still pick up surrounding noise, reducing audio clarity. To avoid this, we recommend setting up a separate interview space, such as a quiet side room or a media lounge, where we can control sound and lighting conditions for the best results.
When it comes to lighting, we often work with existing venue lighting for conference b-roll and speaker sessions, as adding external lights can be disruptive or impractical in a live setting. However, for interviews, we can set up professional lighting to ensure well-lit, flattering shots. Many other production companies handle this similarly—using the venue’s available lighting for general event coverage but supplementing with portable lighting kits for controlled shots like interviews. Some high-budget productions may bring large, mobile lighting setups to improve speaker visibility, but this requires additional crew and setup time. The key is balancing practicality and quality while minimizing disruptions to the event flow.
Filming in a hotel ballroom vs. a large convention center.
In summary, a hotel ballroom is ideal for smaller, more intimate events where you have greater control over the environment, but it may limit your production options. A large convention center offers more space and flexibility for larger events but requires more preparation to deal with challenges like sound and lighting. Each venue type has its place depending on the size and scope of the event.
Travel and parking costs if outside of San Diego proper.
When filming events outside of San Diego, additional costs are incurred for travel expenses, which can impact the overall price of the project. These charges are necessary to cover the logistics of sending our team, equipment, and gear to the location. The main factors that contribute to these additional costs include:
To ensure transparency, we clearly outline these additional travel-related charges in the contract, so clients understand the breakdown of the overall cost when the location is outside of San Diego. This ensures there are no surprises and allows us to provide the same high-quality production service, regardless of location.
Setting a budget for conference video production should align with your event’s goals and expected return on investment. Here’s how to balance your budget with your desired outcomes:
Essential Coverage (Lower Budget): If your primary goal is to document key presentations for internal use or provide simple reference material, a single-camera setup with minimal editing might be the most cost-effective option.
Marketing & Engagement (Mid-Tier Budget): If you need content for post-event promotion, such as highlight reels, social media clips, and speaker interviews, a multi-camera setup with dedicated editing for storytelling impact is essential.
Premium Production (Higher Budget): If you want high-end production value with live streaming, multi-camera setups, on-site interviews, and custom animations, investing in a full production crew will ensure top-tier results.
Live Streaming Considerations: If audience engagement and remote access are crucial, factor in additional costs for real-time streaming capabilities, additional crew, and reliable internet infrastructure.
Sponsorship & Monetization Potential: If you plan to use recorded content for future revenue streams, such as pay-per-view access or sponsorship branding within videos, consider increasing your budget to ensure a polished, professional look that enhances perceived value.
A well-planned budget allows you to get the most out of your investment while ensuring your video content effectively serves its intended purpose.
While video provides dynamic, engaging content, photography plays an equally important role in capturing the essence of an event. Event planners should remember that high-quality photos can be used across a wide range of marketing materials, from print collateral such as brochures, flyers, and posters, to press releases and social media posts.
Photos offer timeless moments that are perfect for print, and they can help tell the event’s story in a concise, impactful way. High-resolution images can be used in advertisements, websites, and even future event promotions. In addition to the visual power of video, photos are often easier to incorporate into branding and promotional campaigns, where a static image is needed for consistency and clarity.
At Video Pro San Diego, we offer photography services alongside our video production packages to ensure our clients have a full suite of content that supports both their short-term marketing goals and long-term brand presence. Often, event photography packages are priced under $1,000, providing hundreds of quality, lightly edited photos that can be used across various media platforms. This makes it a cost-effective addition to any event coverage, ensuring clients get comprehensive visual content for a wide array of applications.
Experience
We’ve filmed dozens of conferences in San Diego, handling various production styles. Matching video production styles to event goals ensures content is engaging, effective, and serves its intended purpose. A highlight reel captures the excitement of an event with dynamic visuals and music, perfect for post-event promotion. Full-session recordings provide value for education, speaker portfolios, or monetization through on-demand access. Live Streaming extends audience reach in real time, while testimonial interviews add credibility and personal impact. Cinematic storytelling creates an emotional, polished experience, while corporate-style videos maintain a professional tone. By aligning the right video approach with your event objectives, you maximize both impact and return on investment.
Customization
We tailor video solutions to match your event’s goals. For example, if the goal is to extend the event’s reach, a live streaming service with on-demand access may be the best fit. If brand awareness is the focus, a highlight reel with key moments, interviews, and engaging visuals can be created for promotional use. For educational purposes, full-session recordings with detailed post-production, such as integrating slides and captions, are essential. Whether capturing testimonials, documenting the event for archival use, or providing content for social media, each video solution is adjusted in terms of crew size, equipment, and editing complexity to ensure the final product effectively supports the event's unique goals.
Seamless Execution
Delivering top-tier video quality begins with careful planning and attention to detail during the shoot. At Video Pro San Diego, we ensure excellence in every step by:
Post-Production Quality
To ensure the highest quality in post-production, we:
Client Satisfaction
Our commitment to delivering high-quality work and exceptional service is demonstrated by our numerous reviews on Google and Yelp. Additionally we have had many repeat clients hire us again and again!
Every event is unique, and we’re happy to provide a customized quote based on your needs. To get started:
Conclusion
A professionally filmed conference can help extend the life of your event, generate marketing material, and increase audience engagement. By understanding the factors that influence pricing, you can make an informed decision when selecting a video production partner.
At Video Pro San Diego, we’re here to help make your conference a success. Contact us today to discuss your project and receive a customized quote!
Company
All Rights Reserved | Video Pro San Diego | A division of GoBeRewarded Marketing Agency